September 25, 2025
Spotlight on Precision Vue Photography: Redefining Raleigh Real Estate Marketing
When you think of things to do in Raleigh, you may picture strolling through North Hills, grabbing coffee at one of the best coffee shops in downtown Raleigh with outdoor seating, or enjoying skyline views from a rooftop bar. But behind the scenes of Raleigh’s booming growth is a different kind of story—how the city looks to the world when homes and neighborhoods are put on the market.
Enter Precision Vue Photography, a Best of Raleigh Gold Founding Partner setting the standard for how real estate is captured, marketed, and sold.
Who They Are
Based in the heart of the Triangle, Precision Vue Photography is one of the best real estate photography companies in Raleigh. Their work goes beyond snapping a few pictures—this is full-service property marketing designed to make every listing shine. From high-definition photography and cinematic walkthrough videos to aerial drone footage, 3D Matterport tours, and custom property websites, Precision Vue offers everything today’s agents need to stand out in a competitive market.
In a city where locals search daily for homes for sale in Raleigh and newcomers research the best neighborhoods in the Triangle, how a property is presented online matters more than ever. That’s where Precision Vue excels—delivering visuals that capture not just a house, but the lifestyle Raleigh is known for.
The Origin Story
The company was founded in 2017 by Tanner, a Raleigh native who saw the gap between the city’s fast-growing real estate market and the marketing tools available to agents. With a communications degree from NC State and a passion for visual storytelling, he launched Precision Vue to bring elevated, magazine-quality visuals to Raleigh homes.
Like many entrepreneurs, Tanner started small—balancing college coursework, a camera, and a dream. But his focus was clear: build a company rooted in relationships, trust, and a commitment to quality. Today, that vision has grown into a thriving business trusted by some of the area’s top agents and builders.
What They Do Today
Precision Vue Photography has become a go-to name for Raleigh real estate photography and marketing services. Their offerings include:
- Professional listing photography: Interior and exterior images that highlight every angle.
- Drone aerials: Sweeping views that showcase homes, neighborhoods, and nearby Raleigh landmarks.
- 3D Matterport tours & floor plans: Giving buyers a way to virtually explore before scheduling a showing.
- Video walkthroughs: A polished, cinematic approach that makes luxury listings even more enticing.
- Custom property websites: Complete with analytics and shareable links for agents.
- Add-ons: Twilight shoots, virtual staging, and sign installation for that extra edge.
In an age where buyers often start their search online—right after checking out Raleigh coffee shops, restaurants, and neighborhood guides—these tools aren’t just helpful; they’re essential.
Behind the Lens
The Precision Vue team is small but mighty. Tanner leads with vision, while Kay, a former teacher, now manages photography, drone work, operations, and social media. Oliwia rounds out the team with her own creative expertise. Together, they deliver polished, consistent results while maintaining a personal touch that clients value.
They also hold credentials that set them apart: FAA-certified drone pilots, Matterport Service Partners, and members of the Home Builders Association of North Carolina. It’s proof that Precision Vue blends artistry with industry professionalism.
Why Raleigh
Raleigh isn’t just where Precision Vue is based—it’s at the heart of their story. Tanner grew up here, attended Trinity Academy, and built his business as the city evolved into one of the South’s most dynamic markets. From historic neighborhoods like Oakwood to modern builds in North Hills, Precision Vue captures the unique mix of tradition and innovation that makes Raleigh special.
Their photography doesn’t just sell homes; it showcases the best of Raleigh living—from walkable downtown streets to suburban communities filled with charm. For potential buyers researching things to do in Raleigh before moving, these images often become the first glimpse of the lifestyle waiting for them.
Looking Ahead
As Raleigh grows, so does Precision Vue. The team continues to invest in new technology, faster delivery systems, and even a mobile app to make booking and communication seamless for agents. Looking forward, they’re poised to expand services into more immersive media—think AI-enhanced staging, interactive tours, and innovative ways to market homes across the Triangle.
Their vision is clear: to remain the trusted partner for agents and builders who want to market Raleigh homes with excellence.
Experience Precision Vue
As a Best of Raleigh Gold Founding Partner, Precision Vue Photography is more than just a service provider—they’re shaping how the world sees Raleigh.
Ready to experience Precision Vue?
Visit precisionvuellc.com to explore their portfolio or book your next shoot. Follow them on Instagram @precisionvuellc, or stop by their office at 514 Daniels St #227, Raleigh, NC 27605.
Because in a city as vibrant as Raleigh, it’s not just about selling homes—it’s about capturing the lifestyle that makes this place extraordinary.