September 23, 2025
12th State Design Co.: Transforming Raleigh Homes with Style and Strategy
When it comes to selling a home in today’s market, first impressions are everything. That’s where 12th State Design Co., a Best of Raleigh Gold Founding Partner, shines. Known for transforming empty houses into welcoming, aspirational homes, this boutique staging and media company helps Raleigh properties stand out—both online and in person.
Who They Are: Raleigh’s Boutique Staging Experts
Based in the heart of the Triangle, 12th State Design Co. specializes in luxury home staging, real estate photography, video, and 3D virtual tours. Their team works with agents and homeowners to create spaces that feel intentional, polished, and move-in ready.
From vacant staging packages to pre-listing consultations, their services are designed to maximize a home’s appeal in Raleigh’s competitive housing market.
An Origin Story Built on Passion
Founded by designer Katie McKee in 2019, 12th State Design Co. started with a van, a vision, and a few pieces of furniture borrowed from her own home. Raleigh’s booming real estate market quickly revealed the need for elevated, boutique staging services—and Katie’s natural eye for design filled that gap. What began as a one-woman operation has grown into a thriving business with a 5,200-square-foot warehouse and a team staging more than 20 homes each month.
What They Do Today: From Staging to Storytelling
Today, 12th State offers more than just staging. By partnering with Sincerely Lindsey Media, the company delivers professional real estate photography, drone videography, and Matterport 3D tours with a rapid turnaround. This seamless blend of design and media allows agents to showcase their listings beautifully online, where most buyers begin their search.
In a city known for its vibrant growth, curb appeal and online presentation matter. Just like the best coffee shops in downtown Raleigh with outdoor seating draw visitors with ambiance and experience, 12th State stages homes that invite buyers to imagine their lives inside.
Fun Details and Signature Touches
Every home staged by 12th State tells a unique story. From modern lofts inside the Beltline to spacious Wake Forest estates, their designs are versatile yet always intentional. Thoughtful details—layered textures, neutral palettes, and elevated accessories—bring warmth and personality without overshadowing the architecture.
Why Raleigh: A Market That Deserves More
Raleigh’s housing market is one of the fastest-growing in the country, attracting new residents from New York, California, Texas, and beyond. With buyers flocking to neighborhoods like North Hills, Wake Forest, and inside the Beltline, staging has become a powerful tool for sellers looking to stand out.
Just as visitors search for things to do in Raleigh—from trying new restaurants to exploring the city’s boutiques—homebuyers here are looking for experiences, not just houses. 12th State Design Co. creates that experience, helping buyers connect emotionally with a space.
Looking Ahead
With Raleigh continuing to grow, Katie and her team are focused on expanding services, refining their signature style, and setting the standard for staging and media in the Triangle. Their goal is simple: keep helping agents and homeowners showcase the best of Raleigh living.
The Final Touch
As a Best of Raleigh Gold Founding Partner, 12th State Design Co. embodies the creativity and entrepreneurial spirit that makes our city thrive. Their work turns houses into homes and listings into unforgettable first impressions.
Ready to experience 12th State Design Co.? Here’s where to find them: