If you’ve spent any time exploring Raleigh’s beauty scene, you’ve likely heard the name Pinup Studio. Bright, bold, and unmistakably pink, this standout salon has become more than just a place to get your hair done, it’s a full-on experience rooted in confidence, community, and connection.

In this episode of Best of Raleigh, host Gretchen Coley sits down with Christina Kirkey, founder of Pinup Studio, to talk about building one of the most recognizable beauty brands in Raleigh, North Carolina, and what it really takes to turn passion into a thriving business.

From Passion to Purpose: Christina’s Early Start in Beauty

Christina’s journey into the beauty industry started long before Pinup Studio ever opened its doors. From experimenting with box dye in high school to enrolling early in cosmetology school, she knew early on that traditional paths were not for her.

Her love for beauty blended creativity with science, and that combination kept her fully engaged. Hair color theory, formulation, and technique became more than skills, they became her foundation.

Even then, one goal stayed consistent: she wanted to own her own salon.

Building Through Adversity: A Personal Story Behind the Brand

Christina’s journey was not without challenges. Losing her father while in cosmetology school forced her to grow up quickly and rethink her path. For a time, the dream of opening a salon felt out of reach.

But what could have stopped her instead became her driving force.

Her father’s work ethic, integrity, and belief in doing things the right way became the backbone of her business philosophy. His influence continues to shape how she leads, hires, and serves her clients today.

From One Chair to a Raleigh Beauty Destination

Pinup Studio did not start as the vibrant, 16-chair salon it is today. It began with one chair in 2015 and a clear vision.

Christina focused on showing up consistently, building relationships, and positioning her business as something bigger than it was. Through networking, community involvement, and authentic connections, she grew her client base and reputation organically.

Today, Pinup Studio includes:

• A full-service salon with cuts, color, and extensions
• A dedicated bridal suite for weddings and events
• A team-focused culture centered on collaboration and support
• A strong presence across Raleigh and the Triangle area

Her growth is a testament to what happens when vision meets execution and consistency.

The Pinup Experience: More Than Just Hair

Walk into Pinup Studio and you’ll immediately feel the difference.

The space is intentionally designed to be:

• Welcoming
• High-energy
• Confidence-boosting
• Community-driven

Christina describes the mission simply: to make women feel seen, loved, and heard.

From the signature pink aesthetic to the upbeat atmosphere, every detail is curated to create an experience, not just a service. Clients are not just appointments, they become part of a community.

Why Branding and Social Media Matter in Raleigh’s Beauty Scene

One of the biggest differentiators for Pinup Studio is its strong, consistent branding.

Christina leaned into social media early, using it not just to showcase hair transformations, but to highlight personality, culture, and experience. This approach helped her stand out in a highly competitive industry.

Her philosophy is simple:
It’s not just about the work, it’s about the connection.

In today’s Raleigh market, where clients are more intentional about where they spend their time and money, that connection matters more than ever.

Creating Community Through Events and Experiences

Pinup Studio goes beyond the salon chair by hosting events that empower and connect women.

From confidence-focused gatherings to collaborative experiences like boudoir events, these moments create space for women to show up authentically and celebrate themselves.

It’s not just about beauty, it’s about confidence, expression, and community support.

And in a growing city like Raleigh, that sense of belonging is something people are actively seeking.

Advice for Aspiring Salon Owners in the Triangle Area

For anyone dreaming of opening their own salon, Christina offers honest and practical advice:

• Know your values and stand firmly in them
• Build a strong support system
• Be prepared for challenges and growth
• Focus on people, not just services

Owning a business can be isolating, but it is also deeply rewarding when built with intention.

Why Raleigh Is the Perfect Place to Build a Business

As a Raleigh native, Christina has seen the city evolve into one of the most dynamic areas in North Carolina.

With approximately 70 people moving to the area each day, the demand for trusted local businesses continues to grow. That’s where platforms like Best of Raleigh come in, helping connect newcomers and locals alike with the people and places that make this city special.

For Christina, Raleigh’s strong support for small businesses and its sense of community make it the ideal place to grow.

Final Thoughts: Confidence, Community, and Great Hair

Pinup Studio is proof that a salon can be so much more than a service provider.

It can be a space where women feel empowered.
A brand built on authenticity.
A community that continues to grow.

If you’re looking for a salon experience in Raleigh that blends style, energy, and connection, Pinup Studio is one to put at the top of your list.

And if there’s one takeaway from this episode, it’s this:
 Invest in yourself, because confidence changes everything.